New Projects
Ray White New Projects is a specialist division of Ray White Townsville City, offering buyers a complete range of luxury to affordable developments. Our unique Project Marketing Division is guided by Townsville’s most experienced Project Marketing consultant Nicole Plozza, a highly awarded agent of 11 years. Our developer clients are provided with a complete marketing service including access to Ray White Research, Public Relations Consultants and Marketing Coordinators.
Our Project Marketing Services include the following:
New Projects Pre-Marketing
- Sourcing potential development sites
- Feasibility study
- Cost analysis assistance
- Setting the project
- Product pricing
- Product mix and design
- Pricing phased / staged projects
- Industry networking
- Research – market analysis, trends, competition, etc
- Selling off the plan
- Setting Management Rights / Body Corporate
- Project submissions
- Lead generation & Buyer Database
New Project Sales and Marketing
- Sales and Marketing strategy
- Sales budgeting
- Sales track development
- Investment service marketing and co-ordination
- International marketing
- Project exposure via Ray White’s 1000+ offices
- Buyer Finance via Loan Market
- Contract administration
- Co-ordination of outside sale agents
- Management of ongoing marketing activities
- Weekly written reports
- Public relations support
- Electronic marketing and web site development
- Online Marketing Management
- Social Media Campaigns
- Lead / Buyer generation
- Database Marketing
- Database Management
- Press advertising – Media booking and creative
- Advice on Sales and Marketing
- Advice on signage, off and on-site
- Equipping and furnishing display
Post Sales
- Buyer Management
- Management of pre settlement inspections
- Management of buyer’s financing for settlement via Loan Market
- Buyer research
- Management of settlement procedures and handover
- Manage settlement process with buyers and their solicitors
- Ongoing product resales
